I want to start a startup in India but I am from America. How can I start?

I want to start a startup in India but I am from America. How can I start?

So just like starting a company in America, you need to think about making a product/service that will meet a need in India and if you think you can deliver it.

Since your target audience is India, it is very likely that the needs will be different from the US. Your best bet is to spend time learning about life in India (both the business and consumer world) and trying to figure out where there is room for a new product/ service. You might also want to make friend that are from India (if you do not have any already) and talk/ learn from them. If you are really motivated, you could even try living there and seeing for yourself how you could make something that will either makes the lives of the people there easier or allow them to do something that they could not before.

For example, Xendit is a company that deals with bank transfers in Indonesia. The founders wanted to start a company there because they thought there was a huge potential for growth due to a large population and growing middle class and they saw a clear problem that people were having when it came to transferring money/making payments. Unlike in the US where credit/debt card use is common, in Indonesia it is quite scarce. That means that people have to use cash or bank by recognizing this problem and using APIs to automate it, Xendit will be one of the first payment gate platforms to hit Indonesia.

Your goal should be to find that problem and a way to solve it for India. Then, you will want to network in India and the US to get resources and meet helpful people so that 


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